All the new treats hitting shelves this month – would YOU try these quirky flavours?
FROM hot honey Jaffa Cakes to PINK Digestives, food and drinks bosses are working hard to keep supermarket shelves stocked with treats to tickle your taste buds.
But which ones would you like to try? Here we round up the latest launches from major brands, such as McVities, Nescafe and Pot Noodle.
Food and drink brands are always trying to come up with new and trendy treats to tempt shoppers into spending more.
Some of the new launches will be limited edition flavours, to be sampled for a short time and then to be never spotted again.
While others might end up being permanent flavours – but how many are you willing to try.
Digestives – raspberry and cream
McVitie’s has put a fruity spin on its classic biscuit with the launch of the limited-edition raspberry and cream flavour.
The digestive is topped with a pink chocolate in the nostalgic flavours.
A full rollout of the limited edition flavour will see the snacks hit UK supermarkets from July 21.
You can pick up a standard 15-pack of the biscuits for £2.35, while the current promo version is marked down to just £1.85.
Jammie Dodgers – mango and passionfruit
Jammie Dodgers has released a flurry of new flavours with the latest being Mango and Passionfruit.
The flavour has had mixed reactions on social media with some enjoying the latest taste and others preferring the original.
A 140g packet of the biscuits is 90p at Sainsbury’s.
Pot Noodle – flame grilled steak
A Flame Grilled Steak version of popular instant noodle snack has hit shelves this week.
The new Pot Noodle flavour with a smokey, grilled steak flavour sauce, has been highly requested by fans, according to the food maker.
The flavour is available exclusively in Asda for £1.20 per pot.
Jaffa Cakes – hot honey
Jaffa Cakes have jumped on the sweet spicy trend and revealed a Hot Honey flavour.
The flavour has caused a stir online – and not everyone’s a fan.
The treats are exclusively on sale at Asda stores nationwide for £1.50 for a box of 10 before being rolled out to other retailers from the end of July.
New York Bakery – subs
If you’ve loved the bagels from New York Bakery, the firm has now branched out into offering subs so that you can create your own big sandwiches at home.
The company has launched three flavours including original, Italian style, and roasted onion.
The subs are available in Tesco, Morrisons, Co-op and Ocado £1.79 for a two-pack.
Nescafe – various flavours
Nescafe has launched not one, but three, new chocolate flavours of its popular coffee drink, leaving some shoppers very excited.
Mint chocolate lovers will be delighted by the Aero Peppermint Mocha, as well as the “green triangle” mocha flavour – branded alongside Quality Street.
And finally there is a vanilla cookie dough latte added to new lineup.
The 250g cans sell at Morrisons for £3.50 each.
Marmite – peanut butter
The controversial ‘love it or hate it’ combination is back.
A blend of crunchy peanut butter and Marmite’s salty flavour, the spread has returned to supermakets after being taken off shelves last year.
You can get it at Tesco for £3.
Hobnobs – cookies
McVities has unveiled two brand new Hobnobs biscuits delighting shoppers.
The biscuit maker has launched the crumbly biscuit in cookie form with customers able to choose from a milk or dark chocolate flavour.
Head to Morrisons to get your hands on the sweet snack for £1.75
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
